"When we launched initially people were kind of skeptical. Wondering What is this? This is just some new thing you're trying to get us to do. But once people started using it and getting engaged with the software, it just took off like wildfire." We have had AMPT for a year and a half now so it's almost hard to think about what it was like before. But I would say our culture has always been helpful and friendly. AMPT has only helped amplify it.